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Research papers

New realities in the media information market in Brazil

The paper considers the recent consolidation in the Brazilian media measurement market, with the change in ownership of traditionally established media research agencies, and the attempts of smaller agencies to enter that market. The reaction of...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Romeu Rössler Telma
October 20, 1998
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Citation

Rössler Telma, R. (1998a, October 20). New realities in the media information market in Brazil. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-realities-in-the-media-information-market-in-brazil